Bluebird Hospice – California Privacy Policy

This California Privacy Act Policy (“CA Privacy Policy”) supplements Bluebird Hospice’s Privacy Policy and explains the rights of California residents under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). Note that medical information governed by HIPAA and certain other health data is generally exempt from the CCPA/CPRA; this policy applies to personal information that is not otherwise exempt.

1. Scope

This policy applies to California residents whose personal data we collect through our website, online forms, phone or email communications, or other interactions with Bluebird Hospice.

2. Categories of Personal Information Collected

In the last 12 months, Bluebird Hospice may have collected the following categories of personal information:

• Identifiers: name, address, phone number, email.
• Commercial Information: service inquiries, care coordination details.
• Health/Medical Information: care needs, medical history, or information voluntarily provided (note: PHI is primarily governed by HIPAA).
• Internet Activity: IP address, browser data, interaction with the site.
• Inferences: preferences or interests based on inquiries or care needs.

3. Sources of Information

We collect this information directly from you and from forms on our website, email or phone communication, cookies and analytics tools, and social media interactions.

4. Use of Personal Information

We may use this information to coordinate and provide hospice care services, communicate with patients, families, and caregivers, respond to inquiries, improve our services, and comply with laws or respond to legal requests.

5. Disclosure of Personal Information

We may disclose your information to authorized service providers (e.g., scheduling systems, communication platforms), healthcare professionals involved in patient care, legal authorities when required, and third parties with your explicit consent. We do not sell your personal information.

6. Your California Privacy Rights

If you reside in California, you have the right to know what personal data we collect and how we use it, request deletion of your personal data, correct inaccurate data, opt out of data sharing (if applicable), limit use of sensitive personal data (e.g., health information), and be free from discrimination when exercising these rights.

7. How to Exercise Your Rights

You may submit your request by phone at (248) 264-3704 or through our Opt-Out Preferences page. We may verify your identity before processing any requests.

8. Data Retention

We retain data for as long as needed for business purposes or legal compliance, depending on care needs, service interactions, or regulatory requirements.

9. Do Not Sell or Share My Information

Bluebird Hospice does not sell or share personal information as defined under the CCPA. If this changes, we will update this policy and provide a method to opt out.

10. Updates

We may revise this CA Privacy Policy periodically. Please check this page for the latest updates, indicated by the Effective Date above.

11. Contact